Content Planner Pro — The Master Social Media Content Calendar

✨ PLAN, ORGANIZE AND TRACK YOUR SOCIAL MEDIA CONTENT IN ONE PLACE. ✨

Stop juggling separate calendars, notes, caption documents and spreadsheets. Content Planner Pro brings your content schedule, ideas, analytics, campaigns, brand collaborations and income tracking together in one organized workbook.

Add a post to your master content plan and let the connected calendars, feed preview and dashboard update automatically.

Designed for content creators, influencers, social media managers and small business owners who want a clearer, more organized content workflow.

Works with Microsoft Excel and Google Sheets. One-time digital purchase with no separate planner subscription.

📅 YOUR CONTENT COMMAND CENTER

The dashboard gives you a central overview of your publishing activity and goals.

Features include:

• 8 KPI cards
• 3 goal progress rings
• 4 charts
• Platform leaderboard
• Upcoming content for the next seven days
• Content performance overview

Monitor your progress without switching between multiple planning documents.

🗓️ CONTENT CALENDAR AND SCHEDULING

Master Content Plan

Organize up to 1,000 posts in one central content scheduler.

Track:

• Date and time
• Platform
• Content type
• Content pillar
• Campaign
• Hook
• Caption
• Hashtags
• Call to action
• Asset link
• Publishing status
• Assigned owner

12 Monthly Calendars

Plan your content throughout the year with monthly calendars that populate automatically from the master content plan.

• Posts appear on their scheduled dates.
• Platforms are color-coded.
• Holidays are included.
• Posted content receives a checkmark.
• Today is highlighted.
• Overdue posts are flagged.

Year at a Glance

See all 12 months on one page and identify busy publishing periods at a glance.

Weekly Planner

Organize the week’s content day by day, set your top three priorities and track daily engagement habits.

Feed Preview

Preview your next 12 posts in a grid, color-coded by content pillar, to help maintain a consistent visual and content strategy.

📊 CONTENT ANALYTICS AND GROWTH

Content Analytics

Review performance by:

• Platform
• Content pillar
• Content type
• Day of the week
• Time of day

Identify your top 10 posts and use the results to inform future content planning.

Platform Analytics

Track monthly follower counts across 10 platforms, including growth figures and charts.

Goals

Set and monitor:

• Follower targets
• Weekly posting goals
• Engagement targets
• Annual goals

Live progress indicators help you see how your tracked results compare with your targets.

Post Performance Score

Each post receives a Top, Good or Low performance score based on the template’s configured scoring logic.

✍️ CONTENT CREATION TOOLS

Idea Bank

Save content ideas, assign priorities and attach inspiration links.

30-Day Content Challenge

Get 30 ready-made content prompts to help organize a month of content creation.

Hashtag Vault

Save reusable hashtag sets, select them when planning content and review which sets perform best based on your recorded data.

Caption Bank

Access 55+ hooks, calls to action, caption formulas, story prompts and engagement questions.

Brand Identity

Document your brand mission, voice, target audience, colors, fonts and platform-specific bios.

🚀 CAMPAIGNS, TASKS AND COLLABORATIONS

Campaign Tracker

Organize launches and marketing campaigns by date and budget, with related posts, reach and engagement totals.

Task Tracker

Assign owners, set priorities and manage due dates. Overdue tasks are flagged.

Collaboration Tracker

Track brand deals from pitch to payment, with alerts for content due and payments awaiting completion.

Finance Hub

Organize brand deal income, affiliate income, advertising revenue and expenses, with a monthly summary and chart.

📱 10 PLATFORMS INCLUDED

Plan content for:

• Instagram
• TikTok
• YouTube
• Facebook
• LinkedIn
• Pinterest
• X
• Threads
• Blog
• Email newsletter

Rename platforms to match your workflow and mark unused platforms as inactive.

📂 ALL 31 TABS INCLUDED

The workbook contains dedicated sections for:

• Setup
• Dashboard
• Content Plan
• 12 Monthly Calendars
• Year at a Glance
• Weekly Planner
• Feed Preview
• Content Analytics
• Platform Analytics
• Goals
• Idea Bank
• 30-Day Content Challenge
• Hashtag Vault
• Caption Bank
• Brand Identity
• Campaigns
• Task Tracker
• Collab Tracker
• Finance Hub

The monthly calendars count as individual tabs. The complete workbook contains 31 tabs.

📦 WHAT YOU RECEIVE

1. Content-Planner-Pro.xlsx

• Sample data included
• Explore the planner’s features before entering your own content

2. Content-Planner-Pro-Blank.xlsx

• Clean version ready for your own content

3. PDF Setup Guide

• 13 pages of step-by-step instructions

💗 WHY YOU’LL LOVE IT

• Plan content across 10 platforms.
• Add posts once and view them in connected planning layouts.
• Keep content color-coded and organized.
• Preview upcoming posts before publishing.
• Track goals and content performance.
• Store reusable hooks, captions and hashtag sets.
• Manage campaigns, tasks and brand deals.
• Organize creator income and expenses.
• Reuse the planner by changing the year.
• Choose between a sample workbook and a blank workbook.

👩‍💻 PERFECT FOR

• Content creators
• Influencers
• Social media managers
• Small business owners
• Etsy and Shopify sellers
• Coaches and consultants
• Bloggers
• YouTubers
• Marketing teams
• Freelancers managing multiple social accounts

⚙️ COMPATIBILITY

Microsoft Excel

• Excel 2019
• Excel 2021
• Microsoft 365
• Windows and Mac

Google Sheets

• Requires a Google account
• Upload the workbook to Google Drive and open it in Google Sheets
• Accessible on compatible phones and tablets

Not compatible with Apple Numbers or Excel 2016 and older.

🚀 HOW IT WORKS

1. Purchase and download your digital files.
2. Open the sample or blank workbook in Excel or Google Sheets.
3. Follow the setup guide to configure your brand, year and platforms.
4. Enter your content into the master Content Plan.
5. Use the connected calendars, feed preview and dashboard to organize your schedule.
6. Record results and review your analytics to improve future planning.

📌 IMPORTANT INFORMATION

• This is a digital download. No physical item will be shipped.
• This is a planning and tracking template. It does not automatically publish or schedule posts directly to social media.
• Analytics depend on the information you enter or record.
• Platform names and trademarks belong to their respective owners. This product is not affiliated with or endorsed by any social media platform.
• Spreadsheet compatibility and functionality may vary between Excel and Google Sheets. Verify the features in your chosen application before relying on them.
• For personal or single-business use only. Reselling, sharing or redistributing the files is not permitted.

Bring your content calendar, creative ideas, campaigns and performance tracking together with Content Planner Pro.